Mobile developers who are creating an app for a niche market are lucky. They know exactly what group of users they need to design for. A little research helps them unravel the precise behavior and needs of the users. This makes it relatively easy to create apps that the users fall in love with. But, when you are creating an app that doesn’t target a specific demographic, you need to go back to the basics.


In this article, we will take a look at the key ingredients of successful mobile application. Here is what you need to keep in mind while creating an app that needs to impress a variety of users.

1. Design for Swift and Intuitive Browsing

Unlike most software, an app is expected to be intuitive. Any smartphone users should be able to install you app and start using it right away. Apps don’t come with user manuals. Even if they did, most people wouldn’t read them.

You app should allow users to perform all key tasks swiftly. For this you need a simple interface that works on the exact same principles that other apps do. This is one place where familiarity will breed friendliness. The same goes mobile website or web app design.

2. Offer Quality Offline Mode

If you work for a mobile application development company, you know that a lot of work goes into creating a good offline mode for the app. But many independent developers tend to ignore the offline aspect.

Lots of smartphone users suffer from erratic internet access. Let them access as many of the app features as they can during the offline mode. This will extend the usability of your app and endear it to the users.

3. Fulfill the Primary Purpose Perfectly

Most smartphones and mobile platforms offer an array of features. It is easy to integrate you app with dozens of app and services and extend its capability. But don’t lose the sight of the main goal. Don’t forget the 80/20 rule. 80% of your users will use only 20% of its features – they will use only the main features. While designing, ensure that the major features are easily accessible, and not buried under other advanced features.

4. Build for all Major Platforms and Devices

You can’t reach all potential users by just build for the iOS. You need to build an Android versions too. Windows Phone is a big player in certain markets, so you may have to build a Windows app too. Also, you must ensure that your app works well with different apps. This will help you reach all the markets and improve the chances of your app reaching all users.

5. Understand Users’ Motivations

What primary purpose does the app serve? What other features does it offer? What will it enable the users to accomplish, and how will the users try to use it? These are some of the questions that you need to ask.

Understanding users’ motivations is of paramount importance, where you working on mobile website design or app design. You not have any specific data regarding the target audience, but your app and its offerings will enable you to predict user behavior and plan accordingly.

6. Test the App Rigorously

No matter what your app does or who it targets, if it is buggy, you can count of all your users deserting you. And, most of them will give low ratings to your app, deterring other users.

Before you place your app on the app stores, test it rigorously. Any mobile application development company that ignores testing can never succeed in creating powerful and iconic apps.

Wrapping up

All the above points will improve the usefulness of your app. But, more than any other thing, it is the value added to the lives of the users that will determine the success of your app. A well-conceptualized application that takes care of the above points, will definitely impress users.

Are there some more ingredients that go on into making of a loveable app? Please share your ideas and insights with us in the comments!