Billionaire investor Carl Icahn, one of the smartest business minds in the world, posited in early 2015 that Apple is the world’s first trillion-dollar company. Why is Apple so valuable? The company’s dedication to innovation combined with its legions of loyal followers means that every new Apple product is likely to become wildly popular. Here are five plans Apple has for future iDevices.
These are the three central tenets of all computer devices. Many of Apple’s amazing feats in the 2000s fall under these categories. Consider the iPhone, which debuted in June of 2007. At the time, it was a historic smartphone capable of more than any similar device ever invented.
In only eight years, Apple improved its technology so dramatically that the iPhone 6S is more powerful than the company’s recent line of MacBooks. Similarly, if you buy an Apple iPad device from T-Mobile, such as the iPad Air 2 or the upcoming iPad Pro, it’s effectively a laptop replacement, since its specs are even more powerful than the iPhone 6S. CEO Tim Cook understands that portability is integral to Apple’s business model. So, its clear path is to find new ways to make its devices smaller, faster, and more powerful.
Solar Charging Phone
Smartphones are notorious for their rapid battery draining. iPhones in particular devour battery juice due to their powerful processors and small size. It’s a tradeoff to reduce the size of the phone by integrating a smaller battery.
Other companies, particularly Samsung, attack Apple in this area, where they’ve fallen behind the competition. The latest Samsung devices employ wireless charging functionality, and they’re running an entire marketing campaign to point out this advantage.
Apple isn’t going to watch a competitor in the marketplace surpass it. That’s why its recent batch of patent declarations was so noteworthy. One of its plans is for the deployment of solar panels underneath the smartphone touchscreen. Through this methodology, the user could charge his phone organically as he uses it. All he needs is access to sunlight. If Apple releases iPhones and iPads that do this, its competitors will become the ones playing catch-up.
No, this doesn’t mean that you can avoid the lines at the Apple Store the day it releases a new device. The referenced lines are the awkward plastic ones on the Apple iPhone 6 and iPhone 6S as well as the Plus versions of each phone.
As you’ve probably heard, the metallic design of these devices is imperfect. There are lines on the sides that serve an important purpose, but they ruin the overall aesthetic. Rather than creating a perfectly smooth surface, the two most recent generations of iPhones are asymmetrical at points. The explanation for this irregularity is that the lines are radio antennae. To address the issue, Apple patented a new kind of antenna that is metallic in appearance. It will perform the same technical services as the current antennae without ruining the integrity of the phone’s exterior look.
Viscoelastic is the word of the day. Materials that are viscoelastic are simultaneously viscous and elastic in nature, enjoying the benefits of each property. Apple patented a special viscoelastic material for a single purpose. Users drop electronic devices, and they break. It’s a massive cost for the consumer, and it hurts Apple as well. The bottom line suffers when loyal customers stop using its products, even for a few weeks.
The best way to attack the problem is by making the devices harder to break. Viscoelastic substances are the most effective approach at this point. Once Apple introduces a new line of products protected by this coating, it will have a strong selling point over its competitors. Apple devices will be not only more popular and designed better, but also less likely to break.
Sidewalls for Display
This design describes the display of a phone which doesn’t end on the front exterior. Instead, it wraps around the side, adding the benefit of a larger touchscreen surface. By adding sidewall display, basic features that currently require buttons, such as power and volume controls, could become touch applications instead. That’s why Apple is considering a change which a major competitor has already made.
Apple continues to innovate in ways that guarantee the future of its business. By introducing all the new ideas above, Apple will maintain its dominant position in the marketplace.