When you are designing a mobile app, the process is much different than designing for traditional computers. For example, a website will have to be compressed; however an app is actually a completely different process.


While the mobile app will share many of the different attributes of the main application, it is not an exact, miniature copy. There are certain factors to consider, including the following factors.


There are a variety of screen sizes on mobile devices. They typically range from 128 pixels by 160 pixels to 320 pixels by 480 pixels. A major consideration for the app is what size is designed. It depends on the target audience and the actual purpose of the application that you are producing. Looking at current trends is one way to determine the size produced.

If you are unsure of the screen size of your target audience, or you want a more universal app, you should use the advantages of fluid layouts. These will allow you to stretch, as well as compress the mobile app that was developed to fit any mobile screen

User Experience

The ease of use with the application is a factor that can actually make or break your designed application. If it is confusing or difficult, chances are it will so be abandoned. Also, with the rising popularity of touchscreen use, you must consider the various human finger sizes. The average size is 40 by 40 pixels. You also have to design enough empty space to accommodate the clean hitting by users of each button.

Layouts and Styles

The layout and style you choose for the mobile application, also needs to be appealing. This includes aesthetically pleasing, as well as functionally easy to use. Take time to look at competitors apps and read customer comments about likes and dislikes of the app. This may help you determine what you should include or eliminate from your design.

Themes & Debugging

When you are developing your mobile app you should always take time to test what you have created. This will alert you to any areas of concern that need to be debugged. Your theme should coincide with the purpose of the app, as well.

These considerations will ensure a positive user experience with the app that has been developed. If you do not take time to debug the app, you may find customers abandoning using it in order to your competitors that work better.


It is understood that learning to think on a smaller scale can be difficult. However, you have to learn to develop your mobile apps with customization that appeals to users. This includes the ability to turn from landscape to vertical view, as well as using build in tools for optimum performance. When a user downloads your app, they will expect it to deliver on the promises that have been made.

Taking time to consider the differences that are required for developing your app will ensure a positive customer experience.

Author Bio: Brian Taylor is the Owner and VP of Business Development at Forix Mobile, a mobile application development company based in Portland, Oregon. Brian completed his studies at Oregon State university in BS, Business Administration w/ Marketing Option.